Getting started with self-publishing

Due to rise in hand-held devices and e-book readers, self-publishing has become one of the fastest growing sector in the digital market. Self-publishing provides publishing power to authors by not having to wait for agents and publishers to give the green light. Though this article is focused towards self-publishing an e-book, you can also self-publish a printed copy by using services from companies such as CreateSpace, Lightning Source and Lulu.

The International Digital Publishing Forum (IDPF) develops, publishes and maintains open standards such as EPUB, for digital publications and promotes the world-wide adoption of these specifications. As quoted in their website, “the EPUB® specification is a distribution and interchange format standard for digital publications and documents. EPUB defines a means of representing, packaging and encoding structured and semantically enhanced Web content — including HTML5, CSS, SVG, images, and other resources — for distribution in a single-file format”. Although, EPUB 2 is still widely used by the industry, the latest major release of EPUB is the third version EPUB 3.

EPUB Software

Several EPUB software are out there, mostly for free, by which you can create, edit and read electronic books:

  • Calibre: Calibre is an open-source cross-platform (Linux, Windows and OS X) software with powerful features, among which some are library management, format conversion, and editing and viewing. The editing and viewing, however, cannot read books protected with DRM. You also cannot create an EPUB book from scratch using Calibre.
    Calibre converts from these input formats:
    to these output formats:
  • Sigil: Sigil is an open-source cross-platform (Linux, Windows and OS X) WYSIWYG e-book editor designed to edit books in ePub format. With Sigil, one gets complete control over creating and editing an EPUB file with Book View, Code View and Preview View. It is also integrated with table of contents generator, and EPUB validator which comes in very handy. Speaking of validator, you can also directly validate your EPUB book at
  • Marvin: Marvin is a fast, intelligent and highly customizable e-book software to read books in ePub format . Currently, it is only available for iOS platform.
  • EPUBReader: EPUBReader is an add-on designed to read books in ePub format from within the Firefox browser
  • Readium: Readium is a project of the IDPF and is an open source reference system and rendering engine for EPUB® publications. It is available in Chrome Store for use in Chrome browser
  • Writer2ePub: Writer2ePub is an OpenOffice extension to create ePub documents with OpenOffice Continue reading “Getting started with self-publishing”

Principles of convergent thinking

Convergent thinking is a method to balance out divergent thinking where we explore ideas by deferring premature judgment. Convergent thinking, as a next step to the divergent thinking process, brings back the judgement in an effective way so we can retain and develop the best ideas generated as a result of divergent thinking.

The most common mistake in a creative thinking process is that we only select ideas that seem feasible and simple, and reject ideas that are novel and seem challenging to implement in the beginning. The following four principles will help us examine the ideas and select the ones that are novel and most adaptable:

Affirmative Judgement Keep Novelty Alive
In this principle, we take an open-minded approach in evaluating ideas. We look at the positives of any given idea before critiquing its negatives.

The idea behind this principle is to not ignore an idea because of its novelty. This is because, if we reject novel ideas, then there is no point in the practice of divergent thinking. We should train ourselves in being more accepting towards novel ideas, so we can be more curious about them and analyze further about their adaptability. Sometimes, even unexpected experiences in our lives can be creative breakthroughs if we stay open-minded to novelties. This is how serendipitous incidents such as of Alexander Fleming led to the discovery of penicillin in 1928, and of Percy Spencer led to the invention of microwave in 1945.
Check Your Objectives Stay Focused
Checking our objectives in evaluating ideas help us to stay in touch with the reality of why these ideas were generated in the first place. For example, if we are evaluating a list of jokes, the reality of jokes is that it makes people laugh. An idea of a joke can only be worth looking at if it meets the objective of making people laugh. Constantly checking for objectives in the convergent thinking process helps us to eliminate ideas that do no meet the goals of the process. This principle encourages us to select best ideas, refine and re-develop until they become works of creative genius. Edison once said, “Genius is 1% inspiration and 99% perspiration”. This principle focuses on “99% perspiration” where we work hard – spend substantial time in self-evaluating and refining the best ideas. William Wordsworth’s magnum opus “The Prelude”, a creative genius, is a perfect example of “99% perspiration” which took 40 years of revising and rewriting the poem until it was published. The notion that creativity needs that “aha” moment is a mistake. In fact, most creative works are a product of immense hard-work that follows several cycles of refinements.

Tools to evaluate list of divergent ideas

  • Hits and clustering:In this tool, we narrow down the list of divergent ideas by choosing the top 10% of the best ideas. In a group exercise, we ask each member of the group to select the top 10% of the best ideas and count the number of hits each idea receives. Then, we group the selected ideas into common themes known as clustering which enables us to analyze any commonalities in the ideas generated.
  • Blue sky voting:In this method, we tag each idea with either green or blue dots – green representing go ahead (simple and easy to implement)idea, and blue representing highly novel idea (idea that is not easy to implement, but if one could would be a great)